Why does the wording avoid certain phrases like “easy funding” or “risk-free”?
Programme language should avoid misleading, exaggerated, or unrealistic claims.
Examples of wording that should be avoided include phrases such as “easy and risk-free funding programme,” “we only make money when you make money,” “passing is a simple objective that everyone can achieve,” and vague phrases such as “lucrative opportunity.”
The guidance also recommends replacing “profit split” or “profit share” with “gains” or “account gains,” and replacing “profit target” with “equity growth target.”
Examples of wording that should be avoided include phrases such as “easy and risk-free funding programme,” “we only make money when you make money,” “passing is a simple objective that everyone can achieve,” and vague phrases such as “lucrative opportunity.”
The guidance also recommends replacing “profit split” or “profit share” with “gains” or “account gains,” and replacing “profit target” with “equity growth target.”